UOL

UOL is generally regarded as left-leaning in its editorial orientation, according to widely cited media-bias assessments — a stance that shapes which stories this digital-native outlet chooses to pursue. In Brazil, Estadão and Metrópoles are listed as Centrist, while O Globo is listed as Right-leaning — so you can open UOL beside a title of a different orientation and compare the same day's front pages directly.

Read UOL beside another title from Brazil and the differences show up fastest in what leads the page. A portal front page is part newsroom and part aggregator, so on UOL the editorial signal is in the ordering and in which syndicated stories get promoted next to the original reporting — read it beside a single-newsroom title and the difference in what each chooses to carry is immediate. Because UOL is listed as left-leaning, the sharpest contrast is usually a right-leaning title from Brazil on the same morning: the facts rarely differ, but which consequence is treated as the story often does.

This is an approximate orientation, not a definitive judgement — and not a rating of quality or accuracy. Read how Crosswire classifies editorial leanings, including the sources behind each label. Directory last reviewed 2026-08-31. Think this label is wrong? Suggest a correction.

UOL was founded in 1996, is published from São Paulo and is owned by Grupo Folha. It is one of 5 outlets tracked in Brazil, and one of 2 news portals among them — the other being Metrópoles. By outlets tracked, Brazil ranks 13th of the 35 countries on Crosswire's Americas hub, which lists 165 outlets in all.

Across the Americas, Crosswire tracks 7 of the 80 news portals in the directory. The nearest counterparts to UOL outside Brazil, starting with South America, are Cubadebate (Cuba), SKNVibes (St. Kitts & Nevis), Cooperativa (Chile) and Montevideo Portal (Uruguay). Opening one of them beside UOL is the quickest way to see what is a house style and what is a national one.