Stuff

Crosswire lists Stuff as Center within New Zealand's media spectrum — the grouping it uses both for genuinely centrist titles and for outlets the major media-bias assessments do not place consistently on one side.

Read Stuff beside another title from New Zealand and the differences show up fastest in what leads the page. A portal front page is part newsroom and part aggregator, so on Stuff the editorial signal is in the ordering and in which syndicated stories get promoted next to the original reporting — read it beside a single-newsroom title and the difference in what each chooses to carry is immediate. Because Stuff is listed near the centre, it works best as the fixed point in a comparison — put a left- and a right-leaning New Zealand title either side of it and the direction each one pulls becomes measurable rather than impressionistic.

This is an approximate orientation, not a definitive judgement — and not a rating of quality or accuracy. Read how Crosswire classifies editorial leanings, including the sources behind each label. Directory last reviewed 2026-07-28. Think this label is wrong? Suggest a correction.